What it is
The weighted distribution is the percentage of points of sale where a product is available, assigning to each of them a weight proportional to their sales. Weighted distribution allows you to identify stores in a channel based on their weight in the sales of a category or a product.
How to use
Weighted Distribution is a refined measurement of product availability.
It helps marketeers to understand whether a given product is gaining distribution in outlets where customers look for its category.
What to consider
Check if weighted by volume or by value.
Check if selling or handling distribution.
Check if weekly or monthly selling distribution.
If distribution is reported across periods (e.g. for full year), check if average of maximum distribution is applied